ELYSE ROWEN | OWNER

Favorite S’more: Birthday Cake

Elyse & Kelley are two creative entrepreneurs who met while growing their own individual businesses in the wedding industry, Elyse Events & Kelley Williams Photography. They quickly became BFFs and dreamed of someday owning a business together. Elyse & Kelley bonded over long days of back-to-back venue tours, planning editorial shoots, working weddings together, and weekly sushi dates!

After several years of working side by side in the wedding industry, they started to notice a trend towards unique event experiences. This, combined with their fierce love of sweets, set the brilliant idea in motion (exactly 1 day before Elyse’s 29th birthday). 8 Months of blood, sweat, and tears later… The S’mores Cart was born! They couldn’t be more thrilled to finally share this passion project with you!

If you’d like to hear more about their story, check them out on The Career Flipper Podcast!